When I was young, tattoos were reserved for prison inmates, sailors and bikers – flash forward 40 years.
Ask my 24-year-old daughter what could be cooler than a his and her wedding tattoo and she would be hard pressed to find an answer.
According to the Pew Research Centre, 36 per cent of Americans aged 18-25 have at one tattoo – my daughter has three – and the U.S News and World Report states that the tattoo business is one of the fastest growing retail industries. Google gets more than 147 million tattoo related searches a month.
Is it any wonder wedding tattoos spell love to young adults?
For some, tattoos are more significant than diamond, gold, silver – in fact, brides and grooms are getting their rings tattooed onto their finger instead of the traditional wedding bands.
In a world of constant change tattoos are permanent.
Even Anthony Bourdain, chef and food writer, records memorable events on his skin.
“We’re living in this world that’s so fragmented and so chaotic,” says Anne Velliquette, a University of Arkansas professor who studies consumer behavior and popular culture.
Tattoos express identity, Veliquette told the Atlantic magazine.
In the same Atlantic article, Gene Coffey, a tattoo artist at Brooklyn’s Tattoo Culture, explains that people want to infuse meaning into what is important to them and tattoos are …” like a time capsule for that feeling.”
And Velliquette, in her research, finds that even though things may change, tattoos are a permanent reminder of what used to be – a personal history book.
Shows like Miami Ink, which aired in 160 countries, and other such shows popularized tattoos and so did celebrities like Rihanna, David Beckham, Angelina Jolie and Adam Levine – poster children for the tattoo industry.
To capture your unique style, whether tattooed or traditional, call David Morris Wedding Photography — his business is your business.